PARI stands for my initials. PA ul RI pke. I got the idea from Lena Gercke, a good friend and German Model and Designer, who called her brand LEGER. You should definitely check it out! For my brand I only needed a logo. I always liked Drake`s "OWL" and in case you haven`t noticed: I'm a copy cat. I had a cat sticker on my phone for several years, which was quite a conversation starter, so I thought: why not put it on my clothes? Here we are, some hoodies, some shorts, some towels to wear, which I call Powel (Paul meets Towel meets Poncho, you know? :-) All designed by me in Newport Beach, California, made with love in Turkey and shipped from Germany. I hope you like what I do, check out the different clubs and come by the PCH (which stands for PARI CLUB HOUSE and is located on the world famous Pacific Coast Highway in Newport Beach). There we sell all our stuff and meet for the Run Club, Bike Club or Fun Club. Cheers, Paul